Pyhäjoki & Neighbourhood

“I got the entrepreneurial spirit from my mother’s milk,” says Niina Nuorala, who grew up in a family of entrepreneurs. Photo by Teija Soini

From excessive consumer to ethical entrepreneur

Niina Nuorala from Pyhäjoki is the founder of NIEKO, a company that manufactures durable consumer goods. The entrepreneur has also designed a recycling game.

A couple of years ago, textile industry entrepreneur Niina Nuorala from Pyhäjoki had an idea. She decided to harness her creativity and love for handicraft to design products that would replace the disposable plastic items we use in our everyday lives.

The final result was NIEKO, a company that manufactures and sells ecological and sustainable consumer goods. The ethical products are manufactured in Finland, whenever possible.

“The work doesn’t even feel like work, because I enjoy it so much. I don’t monitor my working hours,” Nuorala says.

Nuorala, who grew up in a family of entrepreneurs, had a similar company for a couple of years before NIEKO. The first company came and went, and then Nuorala started to sew a variety of products as a subcontractor for other businesses, such as Letkiä Cloth from Pyhäjoki.

Nowadays Nuorala makes most of her products herself and sells them online and at KELO shop in downtown Pyhäjoki. She runs the shop together with entrepreneur Milja Salmela.

Ecological thinking turned into a world view

Nuorala has not always been an ethical consumer; she says that she used to be an excessive one.

“I consumed like people in my generation tend to do. I bought things without even thinking whether I actually needed them,” Nuorala says.

Little by little, she became interested in more ethical choices and decided to become a different type of consumer. She soon noticed that changing her consumption habits was not that difficult.

“Now it feels great that my whole family – my husband and also my sons, who are 8 and 10 – have adopted the ecological world view. Perhaps because I set a good example,” she ponders.

Fighting climate change with Fennovoima

Nuorala’s goal is to offer alternatives for disposable plastic products. That is why all her products are made from natural materials: reusable washing cloths made from bamboo terry fabric, metal straws and straws made from bamboo, as well as reusable coffee filters.

“It’s my way of opposing the current throwaway culture."

Nuorala wants to teach people a new way of thinking: you can actually reuse something you have thought as disposable. Reusable products can actually make your everyday life easier, because you don’t have to constantly get more from the store.

“It’s my way of opposing the current throwaway culture. My ethics would not allow me to make disposable products.”

Fennovoima has purchased ecological business gifts made by NIEKO from the KELO shop in Pyhäjoki.

“As business gifts, the products from Pyhäjoki can end up anywhere in Finland, which means that they get new users who value the prevention of climate change,” says Nuorala. 

Pyhäjoki & Neighbourhood

Pyhäjoki & Neighbourhood

Kuvanaiset entrepreneurs show their love of Pyhäjoki

Jaana Hämäläinen and Eila Kultala capture the scenery of the village of Pyhäjoki for posterity with the help of books and handicraft. Their company Kuvanaiset has made customized business gifts for Fennovoima.

Pyhäjoki & Neighbourhood

Ollinmäki is coming together one plot at a time

The Ollinmäki business area close to downtown Pyhäjoki is a great area in many respects. The Hanhikivi 1 construction site and the growth potential of the region have attracted new companies to the area.

Pyhäjoki & Neighbourhood

What kind of businesses are needed in Pyhäjoki?

The Hanhikivi 1 construction site further boosts the business activities in Pyhäjoki. According to Toni Kippola, chairperson of the local entrepreneur association Pyhäjoen Yrittäjät, there are good opportunities for new entrepreneurs.

Pyhäjoki & Neighbourhood

Letkiä Cloth was born from the love of street dance

The eighties-style products are manufactured in Pyhäjoki, following strict ecological and ethical principles. Milja Salmela, the founder of the company, has also designed stakeholder gifts for Fennovoima.