Fenno People

Heidi Laikari, the editor-in-chief of Fennonen and a regional communications officer at Fennovoima, writes about things that are quite ordinary.

The usual story?

Fennonen has been renewed. Heidi Laikari, editor-in-chief, tells about the online magazine reform in her blog.

Do you feel ordinary? Do you tend to think about things from the viewpoint of an average person?

Being ordinary seems to be the hot trend right now. The rich and famous do ordinary things. People go to great lengths in order to tell others that they are ordinary.

We are also advocates of the average person: we want to produce electricity for ordinary people and households. Reliable Finnish electricity at a stable price.

The Hanhikivi 1 project is unique, but the people behind it are ordinary. We work every day in order to pay our electricity bills, too.

Electricity produced in a nuclear power plant is also just the ordinary electricity you get from a Finnish outlet. At present, one-quarter of all the electricity produced in Finland is nuclear electricity. We strive to increase the share of this ordinary, emission-free form of electricity.

Addressing everyday life together

In our magazine, we want to tell you about the energy industry, nuclear power, and climate change. We want to illustrate how the project will influence energy production in Finland, economy of northern Finland, and the everyday lives of ordinary people.

For this purpose, we have renewed our online magazine. We hope that you like the changes we have made, which are quite ordinary: we have tried to make the website more user-friendly and improve the appearance.

Unlike other companies, we do not wish to engage in a monologue. We want to discuss and have a dialogue. Everyone can produce stories. We want to do it together – with you.

More than 3,400 people visited the Hanhikivi 1 construction site during an open house event in September. During the course of the day, we discussed ordinary issues, such as construction and jobs. We were also given tips on what ordinary readers would like to read in our magazine.

We thank you for your feedback and new ideas. We will get to work and welcome you to our renewed online magazine!

Heidi Laikari is the editor-in-chief of Fennonen and a regional communications officer at Fennovoima. She lives in Oulainen, leading an ordinary family life with her two children and husband in a family home built in the 1930s on the shore of the Pyhäjoki river.

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